Google Ads Case Study

Merixa Solution: 210% Revenue Growth With Google Ads

Merixa Solution serves an affluent market in Canada, targeting homeowners and business managers who prioritize quality over cost. Before our intervention, they relied on inconsistent marketing efforts that lacked the scale needed for significant growth. Our goal was to leverage Google Ads to place their premium services directly in front of active searchers in their local market.

The Challenge

The client faced a highly competitive landscape dominated by large cleaning franchises with massive budgets. Their primary issues included a high volume of irrelevant traffic and a lack of precise conversion tracking to measure ROI. Additionally, they were spending money on broad keywords that attracted price-sensitive shoppers rather than their ideal high-end clientele.

My Role & Strategy

Increase Qualified Lead Volume Generate a steady stream of inquiries specifically for high-end residential and commercial sectors. Improve Lead Quality Target high-income demographics and professional facility managers to ensure high-value contracts. Reduce Cost Per Lead (CPL) Optimize ad spend to lower the acquisition cost while maintaining lead integrity. Enhance Brand Visibility Ensure Merixa Solution appears at the top of search results for premium cleaning terms in Canada.

What I Did

1Keyword Research
2Copywriting
3Campaign Management
4Conversion Tracking

Results

140% Lead Volume Increased

$19 Cost Per Lead

165% Conversion Rate

210 % Revenue Growth

40% Profit

Key Takeaways

Through precise targeting and continuous optimization, Dot Riser turned Merixa Solution’s Google Ads account into a predictable revenue engine. We moved beyond mere traffic to focus on high-intent lead generation that matched their premium brand identity. This approach ensured that every dollar spent was an investment in a high-value customer.

4.9/5

“Very helpful, responsive, and delivered strong results with our Google Ads campaigns.”