Hekman Furniture: 30% Sales Growth on Wayfair

The Challenge

The Core Challenges Before partnering with Dot Riser, Hekman struggled to maintain a consistent growth trajectory on the Wayfair platform. Their primary obstacles included fragmented product data and unoptimized listings that failed to capture high-intent search traffic. Additionally, the brand faced operational inefficiencies in managing daily inventory and a lack of data-driven advertising strategies to compete with emerging digital-first furniture brands. These issues led to missed sales opportunities and inconsistent store performance.

My Role & Strategy

Listing Products Perfectly Ensure every product is accurately listed with complete details, imagery, and categorization. Optimizing Products Improve titles, descriptions, product attribute information and images to boost search visibility and conversion rates. Handling Disputes and Tickets We implemented workflows to resolve product-related and compliance-related tickets promptly, ensuring all listings met marketplace standards and maintaining healthy store metrics. Reporting and Growth Insight Preparing reports that provide actionable insights for sales, and future decision.

What I Did

1. 1Custom Product Listings
2. 2Optimize Products
3. 3Image Enhancement and Optimization
4. 4Ticket Handling
5. 5Performance Analytics

Results

• Wayfair store management is no longer just about listing products; it is about mastering the intersection of data, content, and logistics. Hekman’s success proves that even heritage brands can dominate the digital landscape when backed by expert management. At Dot Riser, we pride ourselves on being the reliable partner that turns marketplace complexity into a competitive advantage for furniture brands worldwide.